Week 7 - Yinqi - Irvine Spectrum - Site Specific

Overall Environment: The lighting of the Irvine Spectrum creates a sense of modernity and fashion. The pinkish lavender color makes the whole environment glow yet still blends at night. The green and yellow add freshness and energy. It provides a futuristic sense. The coconut trees are decorated with and become the main sources of light sources.The light seems to reinforce the symmetrical structure of the architectural design. The different colors between the stores and the ferris wheel also frame and enhance the space (the former being rectangular and straight and the latter being circular). 

Successful Store: I Think the Subway Store looks successful. It captures the brand’s signature colors: green, yellow and white. The LED lights sketch out the “S” shape on the window. And the background behind the Logo is mainly green. This design is not only eye-catching, but also gives me a feeling of health and swiftness. I think I can get some healthy, nutritious food from the store quickly. 

Failed Store: The name of the store "KEVIN JEWELERS" upon the entrance is lit with cool bright LED light. I suppose the intention is to create a diamond like sheen, but it makes me feel like a sports store. In the store, All the down lights are hung on the ceiling, forming two rectangles. Though the similar lighting structure also appears in museums or art galleries (I guess this might also be the intention of these downlights? To make their product look like precious artworks exhibited in the counter), but the overall environment is too bright. The lights above, without being covered, turns the whole store into a poorly decorated warehouse. The lights within the counters also compete with other lightings in the room. The whole space looks a bit messy and cheap.